February 2010

Say their name - it's magical

Jason Rambeck 02.15.2010

Say a persons name often in your conversations with them.

I first heard this advise from Dale Carnegie’s “How to Win Friends and Influence People”. People love to talk about themselves and they love to hear their name.

It’s almost magical how this has a way of building a trust and a bond with a person, even someone you just met.

Human relations 101 in a Web 2.0 world

Jason Rambeck 02.13.2010

A little personal interest in your customer goes a long way.

I was on the receiving side of this when I signed up for a trial product the other day. After signing up for a 30 day trial of ZenDesk I shortly received a personalized email from a REAL person. In the email the representative used my name, found my website and commented on it and the services we offer and offered some empathy in regard to the likely problems we are trying to solve with their service.

Hi Jason,
Thanks for checking out Zendesk!
I had a quick glance at your site.